Packaging: Definition, Types, Functions, and Why is it Important?
In fact, Packaging has a very important role in various industries. The reason is, Packaging functions not only as a container for a product, but more than that. Packaging can be used as a means of marketing, information, which can create a good impression on consumers.
Because of the importance of packaging, this time the admin will discuss in depth about What is Packaging, Types of Packaging, Functions of Packaging, and Why Packaging is very important, so scroll down to find out the full explanation, okay!!
What is Packaging?
Packaging is a process in designing and producing containers or product wrappers for a Brand, with the aim of protecting the product from various damages, providing important information as a marketing medium, so that it can attract consumers to buy the product.
The materials used to make packaging can be made of Plastic, Paper, Glass, Metal, and others, depending on the type of product to be wrapped.
Types of Packaging
It should be noted that packaging itself has various types based on the purpose and use of the packaging, including:
1. Primary Packaging
Simply put, Primary Packaging is the first packaging that directly wraps a product. Primary Packaging is the first packaging that directly maintains the quality of a product in it. If the packaging eliminates the primary packaging, it can result in a risk of decreasing quality.
2. Secondary Packaging
While Secondary Packaging is packaging that combines several products that have been packaged in primary packaging. Usually used for distribution or marketing purposes. Example: canned beverage cartons, soap boxes in packages.
This type of packaging can help manage inventory such as grouping products by consumers.
3. Tertiary Packaging
Bulk or Transit Packaging or commonly referred to as Tertiary Packaging which is used to group products in larger quantities. The reason is, its main purpose is to facilitate the movement of products safely. For example, pallets are used to store many boxes or cartons for shipping purposes.
4. Eco-friendly Packaging
Unlike the previous 3 types of packaging, Eco-friendly packaging is environmentally friendly packaging that can reduce environmental impact. This makes this type of packaging increasingly popular, especially for industries that are shaking up this campaign.
The materials used are usually made of materials that are easily recycled, such as paper or biodegradable.
Packaging Function
In addition to being a product wrapper, packaging also has other functions that some consumers may not be aware of, other functions of packaging are as follows:
1. Protecting Products
The main function of packaging is to protect products from various external damage such as physical, contamination, UV rays, humidity, and other external factors.
2. Maintaining Product Quality
By using packaging, you can maintain product quality well.
3. Facilitating Distribution
Products designed using good packaging can make product distribution better.
4. Providing Information
Another function can provide information on the design that has been made.
5. Marketing Tools and Become Product Marketing Strategies
Attractive packaging from various designs and copywriting can make products the right marketing strategy.
Why is Packaging Important?
After knowing about the ins and outs of packaging, it can be the main basis that packaging is very important in product use. Here are the reasons why paying attention to packaging is very important and you need to apply it to your product:
1. Increasing Consumer Appeal
Well-designed and eye-catching packaging can increase the visual appeal of a product. An attractive design can influence consumer perception of product quality and increase their desire to buy.
2. Supporting Branding
Packaging is part of a brand's identity. Color, logo, and packaging design can make the brand remembered by consumers. This is very important in building consumer loyalty.
3. Helping Products Appear in the Market
Products that are well packaged can help products stand out more and show the value of the product.
4. Meeting Functional Needs
Good packaging can make it easier for consumers to open the product, so it is very important to design the packaging properly.
5. Environmental Protection
Environmentally friendly packaging can make the environment better and not polluted by various types of materials that can damage the environment.
Conclusion
Packaging plays an important role in protecting products, branding, or product marketing. Therefore, it is very important to pay attention to the manufacture of packaging in your finishing packaging. If you have a printing business to make packaging, you can work with Pelangi UV for printing finishing services. In addition to all types of finishing that are very complete, Pelangi UV also processes them very quickly.
For consultation and ordering, you can contact Whatsapp Admin Jasa: 082231019363
Or if you have an offset or digital printing business, you can also purchase raw materials for printing finishing by contacting Admin Produk: 085174176782.